CICRM is a registered Professional Membership and Qualification Examination Board in the area of Customer Relationship Management.
Professional Diploma — Sector-Specific
Develops professionals capable of delivering memorable guest experiences in hotels, resorts, travel agencies, tour operations and restaurants.
Program Highlights
Manage guest relationships and deliver world-class hospitality experiences.
Build destination and organisational brands through tourism marketing.
Complete a hospitality CRM workplace improvement project.
The programme emphasises personalised service, cultural intelligence, destination branding and guest loyalty for hotel managers, front office staff, tour operators and guest relations officers.
ResultsThe Diploma in CRM — Tourism and Hospitality Sector programme gave me practical, industry-relevant skills I use every day.
CICRM Graduate Sector Professional
Graduates will be able to manage guest relationships professionally, deliver world-class hospitality experiences, improve guest satisfaction and loyalty, and resolve complaints effectively.
The full module structure of this programme is set out below.
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Candidates must complete attendance, coursework, practical assessments, a workplace project and the final examination to be awarded the Diploma in Hospitality Customer Relationship Management.
Welcome to the gateway of possibilities — your application to CICRM's Diploma in CRM — Tourism and Hospitality Sector.
